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The 2004 Buick Rainier is the vehicle the famed golfer touts in
television commercials
The mistake General Motors Corp. made with its Oldsmobile division won't be repeated with Buick, a company executive says.
Olds' problem was no clarity of what it was or where it was going, says C.J. Fraleigh, who took over as general manager-Buick and Pontiac-GMC divisions after three years leading GM's corporate advertising efforts.
Buick has a long history and clear, defined plans for the future, he adds. GM is investing in new product to make that happen. GM will deliver on that promise just like it did with Cadillac. Cadillac's job isn't done. But now it has vehicles you can look at and say,
Wow, progress is being made. That's what we're going to do with Buick. GM overhauled Cadillac's lineup by adding the CTS sedan, the line of Escalade fullsize SUVs and the SRX cross/utility vehicle. The replacement for the Seville sedan will debut at the New York auto show in April.
Beginning this fall, Buick will offer the LaCrosse, LeSabre and Park Avenue front-wheel-drive cars, Rendezvous CUV, Rainier SUV and Terraza minivan.
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